Probably because it has been.
I did a few final edits to the Coming Apart ebook file and got it uploaded and ready for pre-order. (The paperback file is still waiting for one advance review to come in, for the inside front page - if I don't get it by Labor Day and/or one reminder, I'll do without).
Many marketing graphics were made, many marketing tweets and FB posts were scheduled.
I sent out a newsletter alerting subscribers to the pre-order on August 18. (Are you a subscriber? You'll not only have access to even more of my ramblings, you'll get a FREE prequel novella to Coming Apart which gives even more insight to the characters. Sign up here.)
Aside from the new book, I worked on an editing job, wrote about 20k words on the new WIP (sequel to Coming Apart, because the sisters weren't done talking to me), and made an attempt at recording the audiobook for Lady, in Waiting. I think it will work, with a bit more practice, but I'm going to hold on the project until cooler weather - it's pointless to try to record anything during lawn care season; I'd have to stay up until all hours to get peace and quiet.
I've also been experimenting with advertising on Amazon, and I think I'm finally getting the hang. I tweaked some ads and the other day I set up ads in Australia and Canada. I get very few sales there - I've had more sales in Germany than I've had over our northern border.
I also prepared for and had a podcast interview - Authors Over 50 - which will air sometime in late September. I'll share a link when it comes out. It was a really fun interview, some about the book but mostly about the experience of starting a new career over 50, what took so long to write that first book, etc. I really enjoyed it!
Lastly, a fun bit. (Well, it's all fun, really - I have a weird sense of what's fun). The other Saturday I attended a Zoom social of historical fiction writers. We met on Twitter under the tag #HFChitChat, and while there's a fairly steady conversation going online, it was nice to get together and see each other's faces. Several of us have books out recently or coming soon, and we got to prop each other up, soothe nerves, and cheerlead for each other.
It takes a village to make a book these days.